The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.
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They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.
UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ad slogans based on a YouGov survey of nearly 7000 people. And they are: ‘ ...
See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food slogan to catch on came courtesy of the White Castle hamburger chain.
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Subaru dumps the "Driven By What's Inside" slogan next week in favor of "Think. Feel. Drive." created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses front ...
Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...