To get a sense of who is truly in control of adidas AG ( ETR:ADS ), it is important to understand the ownership structure of the business. The group holding the most number of shares in the company, ...

Adidas’s Olympic-themed ad campaign featuring Bella Hadid has not been a winning one. The German-based brand pulled the ad campaign for retro running shoes inspired by the 1972 Munich Olympics ...

Adidas plans to cut as many as 500 jobs at its corporate headquarters in Germany in a bid to simplify its business—not to cut costs.

Shares in Adidas climbed after the company beat its own profit expectations amid fierce competition in the sector and as its biggest rival, Nike, continues to pursue a brand revamp strategy.

Jewish groups had criticized Hadid’s role as campaign model because of her history of pro-Palestinian activism. Amid backlash, Adidas has removed social media ads featuring Palestinian-American ...

Are you a print subscriber? Activate your account. By Tim Nudd - 5 min 46 sec ago By Asa Hiken - 9 min ago By Ad Age and Creativity Staff - 1 hour 35 min ago By Garett Sloane - 2 hours 39 min ago ...

And Adidas had nothing to do with it ... might well have trouble getting through the system in a real ad.

As if it were a premonition, Lionel Messi and Lamine Yamal share the screen in an Adidas promotion with the tagline "The Goat and The Kid," referencing the two football stars nurtured at La Masía.

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