When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside ...

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In a political context when a candidate compares his or her record with that of his or her opponent while stressing its weaknesses, it is known as negative advertising. Similar references to ...

Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look ...

MASSILLON – Once upon a time, 12-year-old April Showers spotted an ad in "Teen" magazine seeking people interested in a pen pal. Showers, a fan of the Beatles, responded asking for a pen pal ...

OCEAN DRIVE magazine is the quintessential fashion and lifestyle magazine for South Florida, delivering the latest trends in fashion, beauty, art, travel, real estate, and entertainment. With its ...

Of its more than $1 billion ad budget for 2011, it spent: $91.1 million on Network TV, according to Kantar Media $53.6 million on magazines, and even more on newspapers, according to Ad Age.

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Global magazine adspend totalled US$50 billion in 2008, a decrease of 2.5% compared with the previous year.... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...