Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their ...

Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...

The FTC also alleges that Amazon is charging its sellers exorbitant fees, in many cases close to 50 percent of their revenue: ...

Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The service is designed to make it easier for other retailers to run targeted ad ...

Amazon introduces an innovative retail ad service designed to enhance brand visibility and optimize online shopping ...

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can choose to place their ads on third-party sites. The se ...

Online retailers can now pay Amazon to use its advertising service, complete with measurement and reporting tools.

If you subscribe to Amazon Prime or Prime Video and are looking to expand your streaming horizons, Amazon has a deal for you. Prime subscribers can get a bundled subscription to the ad-free version of ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t ...

Wall Street analysts are optimistic about Amazon's earnings season. Needham analyst reiterates Buy rating & $250 target, ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

When you search on Amazon, you expect to get the results you are looking for — but what you're also getting is a bunch of ...