Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their ...

Amazon's latest retail media announcement - offering its ad tech to other retailers - might seem like asking competitors to ...

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can choose to place their ads on third-party sites. The se ...

If you subscribe to Amazon Prime or Prime Video and are looking to expand your streaming horizons, Amazon has a deal for you. Prime subscribers can get a bundled subscription to the ad-free version of ...

The FTC also alleges that Amazon is charging its sellers exorbitant fees, in many cases close to 50 percent of their revenue: ...

Online retailers can now pay Amazon to use its advertising service, complete with measurement and reporting tools.

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Amazon Ads has launched a new service called Amazon Retail Ad Service, letting third-party retailers use its own ad tool in their online stores. The latest offering is a new service built on AWS ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t ...

Amazon is expanding its advertising reach by offering its ad technology to other retailers. The new Amazon Retail Ad Service allows retailers to use Amazon’s tools to sell product ads on their ...