A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

Though many of these trend reports use B2C brands on TikTok as examples, this approach has also become popular among B2B brands. In this article, I'll cover the key benefits of using EGC for B2B ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

Happy Global, a B2B platform that aims to empower Asian brands to enter the US market of small- and medium-sized retailers, was officially launched on Jan 13 in Dallas, Texas. MAY ZHOU / CHINA ...

Marketers in 2025 must be agile, reactive and creative, and this is where data plays a crucial role. Today's B2B brands have access to a wealth of data about their customers and prospects, including ...

While product/service quality is key, maintaining strong relationships is what can help build brand loyalty in B2B marketing. B2C sales rely on building a positive relationship between the buyer ...

I know B2B sales and marketing are more complex ... Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. In addition to planning ...

Dnata Travel Group’s UK B2B brands reported “an exceptional trading performance” last week, with Gold Medal seeing its ...

Dnata Travel Group’s UK B2B brands saw an exceptional trading performance last week, with its flagship brand, Gold Medal, recording it as their best performing week since the end of the worldwide pand ...