The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

The key pillars of brand building aren’t different for B2B, luxury and startups. The blueprints are the same, even if the ...

B2B organizations use social media to drive both brand and performance marketing. To drive measurable outcomes, they need to connect impactful social content to a clear next step, or call-to-action.

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Informa PLC, the public international B2B events, digital services, and academic markets group, delivered strong financial ...

Whether you’re in B2B or B2C, the brands that win aren’t just the ones that show up in search results. They’re the ones that people recognize, trust, and actively seek out. AI-generated ...

Business information giant Informa grew revenue by 11.4% to £3.6bn in 2024 helped by a booming B2B events business.