Introduction A fundamental revolution affects the current B2B eCommerce market structure. The absence of manual processes and ...

The essential elements a modern e-commerce site must have in order to meet the needs of today's customers, include speed and ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

German online fashion and lifestyle retailer Zalando enjoyed a robust 2024 thanks to the effective implementation of its ...