Introduction A fundamental revolution affects the current B2B eCommerce market structure. The absence of manual processes and ...

The essential elements a modern e-commerce site must have in order to meet the needs of today's customers, include speed and ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

As in so many other areas, trends in B2C reverberate in the B2B space ... A household name but with a niche B2B proposition, Colgate’s modern headless ecommerce platform simplifies ordering, enhances ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

But it’s the entire platform introduced as a B2C CRM that is interesting. The recent announcement from Klaviyo introduces what they call “the only CRM built for B2C.” What does that mean exactly? How ...