We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

And convert them. This type of digital marketing can produce a high return on investment (ROI) when done right. For example: These are just a few examples of B2B digital marketing strategies we ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

Uncovering important pieces of data takes the guesswork out of your marketing plan and enables you to make decisions based on real evidence. Next, to strengthen the bond between your company and ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals ... Gain insights on the strategies and considerations when pricing a product and when changing the price of a ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

For example, a cybersecurity firm could have ... to subject matter experts creating educational content. Smart B2B marketing teams will include employees in their social media strategies ...

In B2B marketing, mastery of effective communication ... Request case studies: Case studies or examples of previous work from ...

For example, a study by McKinsey found that companies ... Data-driven decision-making has become essential in B2B marketing, thanks to AI's capabilities. Companies that utilize an analytical ...