Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them. These are just a few examples of B2B digital marketing ...

A deep focus on cohort analysis powers B2B marketing attribution. Cohorts are groups defined by specific characteristics—which channel they come from or which actions they've taken, for example. B2B ...

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

B2B Marketing: Growth Strategies for Your Organization is designed ... product and when changing the price of a product Review the value propositions of several example organizations, and reflect on ...

In the case of business-to-business (B2B) marketing, testimonials can carry a lot of weight ... so picking no more than 3-5 examples is enough to provide an effective testimony. The simplest forms of ...

For example, B2B brands face longer sales cycles and more complex marketing funnels than B2C or e-commerce brands. As a result, B2B digital marketers need to approach their SEO campaigns a bit ...

Business-to-business (B2B) collaboration is when two businesses in the B2B industry work together strategically and seamlessly to achieve a goal. Often, one bus ...

Audiense, a leading audience intelligence company, announced an innovative integration with LinkedIn, the world's largest professional network. This integration allows users to harness LinkedIn's ...