Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)." Harvard Business School Case 808-074, October 2007. (Revised ...

We sampled different Coca-Cola flavors and ranked them based on flavor, mouthfeel, and overall sippability. Which Coke will ...

In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...

Coca-Cola has ordered a major recall of Coke, Fanta, Sprite, Tropico, Minute Maid and other beverages after detecting high ...

It's also a cool-looking can. The Coca-Cola logo is pixelated with a purple background – also adding to my Parma Violet senses. Coca-Cola Byte Zero Sugar launches on May 2, 2022, in the US.

Hundreds of brands around the world could be described as "global," and hundreds more aspire to the same status. But unfortunately for those aspiring global players, there is no one prescriptive ...

This case study describes how Coca-Cola, a global soft drink brand, targeted families at festival time in India to encourage serving Coca-Cola at gatherings. Coca-Cola is the No. 1 beverage brand in ...