Take the Coca-Cola rugby shirts, for instance. First hitting the scene in the 1980s, these shirts became an instant American fashion icon. Known for their bold stripes and rocking the motto ...

The SA Rugby Union (Saru) on Thursday announced Coca-Cola as a major sponsor of its rugby teams in a four-year deal. The ...

Two iconic brands, Coca-Cola South Africa and the South African Rugby Union (Saru), have reunited with the announcement of a groundbreaking four-year sponsorship that includes the reigning world ...

SA Rugby has signed a new deal with renowned beverage company, Coca-Cola. The four-year deal, which was announced on Thursday, will see the world-famous red and white logo appear on the playing shorts ...