Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

As you build a corporate branding strategy that reflects your brand identity, remember to keep it consistent across all channels and touchpoints. This ensures that your audience receives a unified ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

SIDEC (Strategic Fit, Internal Organisation, Driving Forces, Environment and Corporate Branding Strategy) is a model to analyse the factors behind the choice of a corporate branding strategy: should ...

In today’s fast-paced business world, a brand is more than just a name; it is a company’s most valuable asset. A strong brand ...

Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.

Emphasizing action, this program teaches a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You’ll leave with a business growth ...

In celebration of young professionals making remarkable strides in their fields, Elisheba Ham-Ola, popularly known as Sheba Ham has ...

The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...