HR leaders can build a strong employer brand by adopting a people-centric approach that prioritizes employee needs and ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

“Zero to one” is a phrase that describes the process of creating something radically new and taking it to its first growth ...

It is appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create their own brands in the consumer/retail space; ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Building a recognisable personal brand opens professional opportunities. When a company identifies their brand personality, they didn’t just create it on the fly. It’s a strategic, well-thought out ...

A restaurant needs a powerful recognizable identity to stand out against market competition in successfully attracting ...

If you’re serious about blogging, you need to create a blog brand. But where do you start? And once you have a brand, how do ...

Whereas many companies use traditional marketing tactics to send a one-way promotional message to customers, brand evangelists can communicate with customers in their space. This is a very powerful ...

In an attempt to give customers more autonomy over their money, the agency has created an accessible and optimistic identity for the digital bank Branding agency DixonBaxi has partnered with ...