With support from Dan Campbell, the Lions’ wildly popular head coach, Detroit Army’s apparel has emerged as an unlikely ...

Sales of Lions-themed merchandise tripled last year compared with 2023. The brand Sana Detroit was created four years ago because of what founder Michael Sana describes as a lack of cool ...

Sales of Detroit Lions gear at City Bird in Detroit tripled in 2024 compared with 2023. Apparel is one of the store's biggest sellers and last year half of all apparel sales were sales of Lions ...