Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

The primary alternative distribution channel is direct distribution ... For instance, as in the above example, a producer could use a two-level distribution framework by selling direct to ...

It is common that businesses often have different pricing and offers using different channels of distribution, for example the price may be cheaper on a comparison website than the business’ own ...