In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

And convert them. This type of digital marketing can produce a high return on investment (ROI) when done right. For example: These are just a few examples of B2B digital marketing strategies we ...

B2B demand generation uses an integrated approach starting with the top of the ... And inbound marketing strategies, outbound marketing strategies, and sales and marketing alignment all play important ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and ...

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign. For example, B2B brands face longer sales cycles and ...

Download the full B2B Content Marketing Report. About the report: The online survey from which the results of this report were generated was emailed to a sample of marketers using lists from CMI and ...

For example, a cybersecurity firm could have ... to subject matter experts creating educational content. Smart B2B marketing teams will include employees in their social media strategies ...

Imposter syndrome—the persistent feeling of self-doubt and inadequacy—has become increasingly common in the ...