And convert them. This type of digital marketing can produce a high return on investment (ROI) when done right. For example: These are just a few examples of B2B digital marketing strategies we ...

B2B demand generation uses an integrated approach starting ... and sales and marketing alignment all play important roles. Examples of inbound marketing tactics include content marketing—using video, ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and ...

Signal loss and privacy-first regulations are forcing a reckoning in adland – here’s how to get ahead of the game this year.

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In B2B marketing, mastery of effective communication ... Request case studies: Case studies or examples of previous work from ...

For example, a cybersecurity firm could have ... to subject matter experts creating educational content. Smart B2B marketing teams will include employees in their social media strategies ...

And this course will give you confidence and skills – with B2B-specific examples – to take your writing to a ... structured approach to writing and reviewing professional B2B marketing copy – creating ...

As a seasoned executive, Leonard bridges strategy and execution, bringing high-impact big company expertise to small and ...