Narayandas, Das, Sunil Gupta, and Rachna Tahilyani. "Flipkart (A): Transitioning to a Marketplace Model." Harvard Business School Case 516-017, November 2015. (Revised April 2018.) ...
We leverage this type of consumer purchase data to tailor our offerings and marketing strategies effectively. Flipkart's extensive market research and AI-driven personalisation algorithms are ...
Pratik Shetty, head of marketing and media at ... August in select areas of Bengaluru, Flipkart Minutes is leveraging introductory discounts, a common strategy among new entrants like Open Network ...