Flipkart is the largest online marketplace in India, and with it, businesses get an incredible and robust platform by which ...

Narayandas, Das, Sunil Gupta, and Rachna Tahilyani. "Flipkart (A): Transitioning to a Marketplace Model." Harvard Business School Case 516-017, November 2015. (Revised April 2018.) ...

We leverage this type of consumer purchase data to tailor our offerings and marketing strategies effectively. Flipkart's extensive market research and AI-driven personalisation algorithms are ...

Soon after Snapdeal acquiring mobile recharge platform Freecharge, rival Flipkart has announced the acquisition of Appiterate, a mobile engagement and marketing automation company based out of Delhi.