最深入人心的「跳跃的美洲豹」 logo 则取消了细节，依靠密集细横线中间的镂空呈现，依稀能看出是正在跳跃的美洲豹，但是原来捷豹 Jaguar logo 标志 ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

These new logos will help to ram home the point that everything has changed at Jaguar, from styling and branding to the company mission. Jaguar has created a new wordmark that combines upper and ...

Jaguar’s transformation to a high-end luxury brand has started to take shape, with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

Jaguar, the British automotive icon featured alongside Aston Martin as the car of choice for James Bond, has recently garnered criticism for a bizarre ad with the tagline “Copy Nothing.” The ad ...