These new logos will help to ram home the point that everything has changed at Jaguar, from styling and branding to the company mission. Jaguar has created a new wordmark that combines upper and ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...

Throughout the vehicle, Jaguar employs a new brand trademark that consists of a field of parallel lines that it calls the strikethrough. It’s a new brand trademark, alongside its allegedly ...

There has been huge anticipation for the new car’s arrival, which entails Jaguar ceasing all production of its internal combustion engine vehicles, then producing no cars at all until its EV ...