Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

is looking to cut prices of Dove and Pears—its two popular soap brands further. The company said in an earnings conference call yesterday that it has already cut prices of Lux and Lifebuoy by ...