A new feature exhibition, “’It’ll Tickle Yore Innards!’: A (Hillbilly) History of Mountain Dew”, is on display through Jan. 20, 2020, at the Museum of East Tennessee History in Knoxville.

Pepsi-Cola bought the Mountain Dew brand in 1964. At first, Pepsico leaned into the hillbilly theme. The Pepsi-Cola Company ...