A new feature exhibition, “’It’ll Tickle Yore Innards!’: A (Hillbilly) History of Mountain Dew”, is on display through Jan. 20, 2020, at the Museum of East Tennessee History in Knoxville.
Mountain Dew, the soft drink born in the mountains of Tennessee in 1927, has seen a long and bumpy road to becoming the fifth ...
Pepsi-Cola bought the Mountain Dew brand in 1964. At first, Pepsico leaned into the hillbilly theme. The Pepsi-Cola Company ...