As the Anheuser-Busch beer brand that appeals to active lifestyle. Michelob Ultra appreciates that beer drinkers want options ...

Campaign details Brand: Michelob UltraBrand owner: Anheuser-Busch InBevEntrant company: FCB Chicago - USAIdea creation: FCB ChicagoMarket: North AmericaSector: Alcoholic drinksMedia channels: Websites ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. Surfing is a completely different space than golf and most other sports sponsorships that ...

Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...

Michelob Ultra’s further investment into sports is certainly paying dividends. The brand, under the Anheuser-Busch umbrella, is the second-largest beer brand in the U.S. by volume. According to ...