As the Anheuser-Busch beer brand that appeals to active lifestyle. Michelob Ultra appreciates that beer drinkers want options ...

Michelob ULTRA’s fun new spot, “The ULTRA Hustle”, stars Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O ...

The Philadelphia Eagles are NFC champs. The Kansas City Chiefs are AFC champs. So you know what that means! It’s time for ...

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. Surfing is a completely different space than golf and most other sports sponsorships that ...

Michelob Ultra’s further investment into sports is certainly paying dividends. The brand, under the Anheuser-Busch umbrella, is the second-largest beer brand in the U.S. by volume. According to ...

NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu make cameos in the Super Bowl ad ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...

Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set ...

Michelob Ultra is betting on it ... which has been surging in popularity over the past few years and is now the No. 2 beer brand in the U.S. in terms of dollars spent.