The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...

Car giant Jaguar Land Rover (JLR) has submitted plans to expand its Wolverhampton site on the i54 Business Park. The proposed ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...

The company has undergone a horrendous sales slide in the U.S., one unnoticed by the cognoscenti bloviating online about the automaker’s new concept. In 2003, Jaguar sold 54,655 cars in the ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...