to represent the Nike brand. The mark had relatively humble origins: it was created in 1971 by Portland State University graphic design student Carolyn Davidson as a freelance project for Phil Knight ...
There are no major opportunities in the sporting goods market that Adidas and Nike, famously identified respectively by their three-stripes and swoosh logos, have neglected. Including its Reebok, ...
Jordan Brand also saw growth from its expansion into golf, football and soccer. Outside of Jordan Brand, Nike has also focused on bolstering its product innovation cycle to win back mindshare from ...