parodontax, a brand of oral health products, used a three-prong consistent campaign over seven years to raise awareness of gum disease and to position its toothpaste optimised for gum health as the ...

By powerfully confronting current beliefs to make your brand essential. This is what 'In Your Sink' did for Parodontax. On the back of this campaign Parodontax has become the fastest growing Oral Care ...