One logo, multiple fronts of litigation. But will they stick? When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete ...

Promising to "bring a new and elevated standard to performance wear and luxury lifestyle fashion," Woods' brand includes a clever logo featuring a tiger with fifteen stripes, each representing one ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...

The logo, a tiger baring its teeth, has only been altered in color over its time in the AHL. The first iteration of the logo featured an all-blue crest, but the club moved away from that logo in 2005.

Puma filed a notice against Woods’s brand, claiming “consumer confusion is likely between the Challenged Marks and the Leaping Cat logo.” Officials for Puma (left) claim Tiger Woods's Sun ...

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes ...

Puma is pouncing on Tiger Woods' Sun Day Red logos. The German footwear and sports apparel company filed a notice of opposition against the legendary golfer's new brand, stating that the logos are ...