In fact, the reason everyone is talking about February 28 is because the particular date is tied to something much bigger, something that’s been gaining massive attention across TikTok. So, what ...

Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

While scrolling through your For You Page on TikTok, you might have come across the viral “In a moment it could all bloom” ...

"We’re the Dixon Sisters—professional dancers, gymnasts, and more—sharing our passion for movement and fun. For more fitness content, visit LiteW8 and get inspired to stay active with us." ...

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

For those of you thinking about testing out the airport theory, don’t do it,” warned one person stuck in an unplanned no-fly ...

So why is free will trending? It could just be your standard trend-cycle coincidence, but my hunch is that everyone is looking for small ways to feel more in control of their lives right now.