Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

When Anheuser-Busch chose Amber Smith as the spokesperson for its new Michelob Ultra Amber lite beer, it was on a mission. Through posters, life-size standees and Point-of-purchase promotional ...