Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

February 26, 2025, has gone viral on TikTok as 'Slime Your Homie Day', spurred by a trend referencing Drake's 2024 song 'Slime You Out'. Despite the buzz, it’s a joke where people pretend to betray ...

While scrolling through TikTok, you might have come across the viral ‘Anxiety’ mirror dance trend. Here’s everything to know about it.

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...

Abdul go back" catchphrase - said at one point after videos featuring his shop went viral on Tik Tok, about £7,000 worth of stock was stolen in a burglary. "I had to get security and had to have ...

A viral trend has travelers cutting it dangerously close, claiming you can breeze through security in minutes. Some make it.

Looking for those viral recipes that everyone’s been trying and talking about? You’re in the right spot. I’ve dug deep into ...

Have you been hearing Doechii’s song “Anxiety” all over your TikTok FYP? You’re not not alone. Here’s what to know about the ...

If you’re an avid TikTok user, you might have spotted the ‘When the chile is tea but the finna is gag’ meme. Here’s what it ...

Is there a surefire way to get any person to flirt with you? This TikToker thinks so − and her method for it is going viral. The first step, she explains, is to make eye contact with the person ...

Efecan Kultur gained popularity on TikTok by capitalizing on his mukbang videos, a type of content where people eat huge ...