Alimentation Couche-Tard took its case for its $47 billion takeover of Seven & i straight to the Japanese public on Thursday, marking a change in strategy by the low-key Canadian firm in response to what it described as months of stonewalling by the 7-Eleven owner.

The Canadian owner of Circle K said its takeover proposal for the 7-Eleven parent presents clear economic value.

Alimentation Couche-Tard Inc. could increase its offer to acquire rival global convenience-store retailer Seven & i Holdings Co. Ltd., but only if the Tokyo-based company engages in talks, Couche-Tard executives said during a news conference held in Tokyo today to make a case for the transaction, Bloomberg reported.