Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

Get Pro-Level Earnings Insights Before the Market Moves While Musk's political push and Trump friendship might have been good ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

By responsibly engaging with BLK IP, brands can demonstrate a genuine commitment to ethics and sustainability.

According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...

Walmart shoppers swear by these Great Value products, saying they rival or even beat their name-brand counterparts for taste ...

The restaurant industry is no stranger to challenges, but the last few years have tested the resilience of independent ...

The year for McDonald’s began as the brand hinted it would—with we hadn’t seen in nearly six calendars. The McValue platform, ...