Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

As part of the six-year extension through 2030, Anheuser-Busch brands Michelob Ultra, and Michelob Ultra Zero will be tapped ...

Golf’s PGA Tour has extended its long-running marketing partnership with global brewing giant Anheuser-Busch through 2030.

On March 11, Michelob ULTRA, the global beer sponsor of the NBA announced the world’s coolest promotion, an opportunity to ...

The beverage giant, facing a stagnating domestic beer market, said the two brews are helping it weather a volatile ...

The CEO said growth has been pushed by brands Michelob Ultra and Busch Light, which were the top two share-gainers in the industry, and that A-B’s portfolio is “much healthier.” ...

Michelob ULTRA Zero and NUTRL will be tapped as the “Official Beer Sponsor,” “Official Non-Alcohol Beer Sponsor” and “Official Hard Seltzer,” respectively, of the Presidents Cup ...

The 31-year-old from Santa Fe claimed his biggest-ever career win when he pulled away in the second half of the Michelob Ultra Marathon on Sunday, crossing the finish line in 2 hours, 46 minutes ...

The Michelob Ultra El Paso Marathon and the big events around it are coming home. After three years of finishing at the Coliseum, the Michelob Ultra El Paso Marathon, Raiz Federal Credit Union ...