Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift ...

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and it’s constantly increasing. There has never been a time ...

We’ve updated our article on Google’s Privacy Sandbox with news that NextRoll and Audigent announced details of a successful test involving Google Privacy Sandbox ...

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One liability of a long career in local search marketing is becoming nonchalant about the fact that Google’s constantly running tests of new Google Business Profile features. You catch a glimpse of ...

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Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities and ...

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to ...

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Please note that your conversations will be recorded. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building ...