Which professional sports teams globally are the most successful on social media platforms? To find out, The Grueling Truth looked at the follower counts and engagement rates (ERs) for major sports ...

Which traits and creative approaches do popular TikToks have in common? To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

One of the best ways to beat your rivals is to look at what they're doing and improve on it. It's not always easy to figure out what your competitors are up to, though. Where do you begin your search?

Although Facebook is the most popular social network across generations, it is not as dominant with younger people as it is with older ones, according to recent research from Sprout Social. The report ...

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Americans age 15-19 are more likely than older consumers to believe success comes from hard work, to care about identity-based issues, to value ads that showcase real people, and to use visual-first ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

In content marketing, "more" has traditionally meant, well, more. Prospects typically consume 13 pieces of content before making a buying decision, according to studies. However, that's the old world.

From its launch in 2010 to its acquisition by Facebook in 2012 and its 600 million-user milestone, Instagram has grown into a social media phenomenon. WebsiteBuilder.org, which helps people figure out ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...