The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Sunghoon of ENHYPEN is the next Adidas Brand Campaign Model. This daring partnership marries his charismatic performance with the legendary fashion of the world's largest athletic company.

Heckler Singapore recently partnered with Adidas Southeast Asia to support the launch of its global campaign, creating an ...

Originals reveals the next chapter For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy ...

Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors which could help encourage up to 20 million more athletes to play sport ...

On February 24, 2025, Adidas Originals launched a new campaign featuring ENHYPEN's Sunghoon, showcasing low-profile sneakers with a sleek and minimal silhouette on a low platform. As seen on ...

Liverpool have announced a new multi-year deal with Adidas that will see the sportswear giant become the club’s official kit ...

Liverpool FC will wear Adidas for the third time in its history, building on previous partnerships from 1985-1996 and again ...

Adidas Running has welcomed Camila Mendes to the three stripes family. The actress and the company have joined forces to ...

Today, adidas welcomes Brazilian-American actress, producer, and entrepreneur Camila Mendes to its running family, as the two ...

Adidas Sportswear has launched its new Lightblaze sneaker line, with the first model dropping today. The shoe is designed for ...