It’s been quite some time since we’ve seen a marketing powerhouse behind an athlete comparable to the likes of what we’ve seen Adidas put forth for their superstar Anthony Edwards.
The adidas AE 1 (and its low-top version) has been a massive success among basketball fans and players. The only thing that can outshine Edwards' first signature sneaker has been its incredible ...
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...
Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...
The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...
Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...
Deep Integration from Equipment to Values The partnership between Adidas and Liverpool began in the 1970s, and this will mark their third comprehensive collaboration, effective from the 2025-26 season ...
Adidas wasted no time in putting together an ad campaign just days after the viral moment. Featuring rapper and actor Ice-T emulating his role as Sergeant Fin on Law & Order: SVU, the commercial ...
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