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That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America. Siegel said the company used four strategies to overtake Adidas in incremental ...

here, we'll compare two of the most popular models, the Adidas Ultraboost 22 and the UA ... of plushness and springy cushioning from the BOOST midsole, but the new grippy rubber outsole is more ...