Google has rolled out a series of updates to its Demand Gen platform to help businesses drive more performance across YouTube ...

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Ad tech startup tvScientific has raised a $25.5 million Series B in its effort to make buying and measuring TV advertising ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data ...

Unlike ads on Facebook, Google, or Instagram, which often catch users in the middle of their browsing ... By leveraging Apple Search Ads platforms, you can help users discover exactly what they’re ...

For Super Bowl 2025, Google is taking a different approach to ads. Each of the 50 states will ... This includes: Write emails to clients in seconds, Get help writing web copy, Manage mountains ...

Google has responded after a YouTube viewer went viral showing a 60-minute unskippable ad. YouTube’s battle with ad blockers has been taking place over the last few years as the Google-owned ...

While Android phones have a Find My Device app, the Pixel Watch doesn’t yet, but a small detail in a Pixel Watch 3 ad hints that might change soon. The ad showed off some cool features, like a Google ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...