(美国商业资讯)-- Apple再次成为全球最有价值的品牌。全球领先的品牌估值咨询公司Brand Finance对Apple品牌的估值为5,745亿美元，超过排名第二的Microsoft（4,610亿美元）。 根据Brand Finance的研究，全球最有价值的五个品牌中有四个是科技品牌： Appl ...

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

In the world of consumer goods, branding plays a pivotal role in determining resale value. Recognized brands often maintain ...

Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Apple has nine iPhones to pick from, the most we've ever seen. For some, having so many iPhones ...

This is identical to how Apple brands the tiers of its iPhones, as well as the MacBook Pro range, and even its Apple Silicon chips. It also seems Dell decided to leave room for expansion ...

The Washington Post, whose slogan is "democracy dies in darkness ... A stream of senior moguls, from Apple CEO Tim Cook to Bezos Zuckerberg, have traveled to meet Trump at his Florida estate.

Here’s how it works. Yet, amidst this flurry of advancements, Apple has quietly charted its own path—one rooted in privacy, security, and incremental progress. While some critics perceive ...

Then again it’s very easy to dismiss change for being new and scary, something Apple probably knows all too well. If the rumors are true, and the iPhone 17 Pro is coming with a brand new design ...

Look: There are a lot of cycling companies out there. Some of the best bike brands have models with gearing intended for easy commuting. Others make bikes specifically for road racing. Some are ...