Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial ...

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...

Apple is still working out how it can press forward with wearable devices, with it considering a possible switch away from ...

Metallica is bringing their powerhouse performance from Mexico City straight to viewers’ faces courtesy of Apple. The company said Tuesday that Metallica’s show will ...

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Apple's next wave of major software updates are still around three months away, but a few smaller iOS 19 and visionOS 3 ...

If you’ve been looking to buy a pair of smart glasses but have trouble choosing between Meta’s Ray-Bans and Amazon’s Echo ...

Lowe's today announces the launch of Lowe's Style Studiotm for Apple Vision Pro in five stores across Austin, Texas, and its metro area. The breakthrough app, developed by Lowe's, allows customers to ...

TechCrunch will be on the ground at SXSW 2025 — the annual tech, music, comedy, and film conference that kicked off Friday in Austin — in search of the zeitgeist of this AI-centric era. The tech ...

Higher-end models also include the Touch Bar. MacBook Pro has been the product name for Apple’s high-end laptop since early 2006 when the transition to Intel processors began. Now, that Pro ...