There is little difference in adoption between the B2B and B2C sectors: 58% of execs in both groups say their firms are using generative AI for marketing. However, B2C execs are slightly more likely ...

Introduction A fundamental revolution affects the current B2B eCommerce market structure. The absence of manual processes and ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams focus on their product brands first. They use ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

Q4 2024 Earnings Call Transcript March 13, 2025 The Joint Corp. reports earnings inline with expectations. Reported EPS is $0 ...

senior B2B consultant at Oracle Marketing Consulting. "As far as styling, a good line height, larger font sizes, and clear call-to-action buttons also positively contribute." If you send different ...

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them.