Creating your dream spreadsheets with ease could be about to get a whole lot easier thanks to some important upgrades for ...

for example. It was no different in the pharmaceutical industry. But now, firms can use data to pinpoint and target potential B2B customers across digital channels, just as B2C firms do.

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

Implementing environmental, social, and governance (ESG) practices has become a non-negotiable prerequisite for any business ...

Unlike B2C, where purchase decisions can be quick, B2B relationships often unfold over months or even years. Personalized outreach enables B2B companies to demonstrate a deep understanding of each ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

In this interview dataquest features that how how Park+ smart parking at maha kumbh is using FASTag, AI, and smart tech to manage parking for millions at Maha Kumbh.

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

TechRound is proud to announce our 2nd 50 Women In Startups and Tech campaign, celebrating the female entrepreneurs changing ...

Shopify's cost-cutting measures and improved free cash flow have helped the stock rebound, but tariff risks and economic ...

Delivering to consignees around the globe can come with its fair share of challenges, even with well-planned systems. This ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...