Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them. These are just a few examples of B2B digital marketing ...

Adaptive programs address these challenges by allowing B2B frontline marketers to respond to real-time buyer signals, tailor ...

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For example, B2B brands face longer sales cycles and more complex marketing funnels than B2C or e-commerce brands. As a result, B2B digital marketers need to approach their SEO campaigns a bit ...

Marketers and sales professionals gain access to audience intelligence that provides insight into B2B audiences beyond their titles, enabling impactful campaigns and precise audience targeting.