asking them to recall a slogan or strapline from an ad they remembered. The rest of the top five is made up of Heinz’s ‘Beanz Meanz Heinz’ and Autoglass’s ‘Autoglass Repair, Autoglass Replace’. “These ...
There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...
A YouGov poll has revealed the most memorable advertising slogans - and Tesco has topped the list. Also in the Money blog: economists are warning the UK could face more frequent recessions.